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Exclusively for B2B SaaS companies doing €2M+ ARR

Finally, see what’s driving revenue in your SaaS
(and what’s dragging it down)

We connect all your tools (Stripe, Hubspot, website...), find the leaks and pinpoint at least €100k+ ARR in opportunities you can fix this quarter.

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Data, dashboards, and insights handled

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€100k ARR opportunity guarantee

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Fully done-for-you in 8 weeks

We connect with 200+ tools

Track the metrics that actually drive ARR

Most SaaS teams are sitting on growth they can’t see. We help uncover the blind spots and surface the biggest revenue opportunities. For example:

Which accounts your team should focus on

...and how to grow them

What defines your ‘golden cohorts’

...and how to acquire more just like them

Which campaigns drive high-value customers

...and where to cut spend

Which customer groups are driving churn

...and why new signups underperform

Where upsell potential is hiding

...and how to leverage these opportunities

Which channels bring long-term value

...and where to put your resources

Why stable customer segments aren't expanding

...and what’s blocking ARR

Which accounts are at risk

...and how to ensure they stay

Which lost accounts are worth reactivating

...and where you can regain ARR

We’ll surface the revenue gaps hiding in your data

Custom dashboards built around your goals

No more chart overload. We build dashboard systems that shows you where growth is hiding, what’s underperforming, and what to do next.

Finally see the complete picture of your business

Different teams shouldn't work with different numbers. We bring all your data together.

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Get a complete, real-time view of your business

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Instantly spot high-impact growth opportunities

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Align every team with one source of truth

Build more efficient processes that improve revenue growth

We bring all your revenue data together in one place, helping you optimize every part of your customer journey.

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See which segments truly drive revenue growth

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Find exactly where revenue is leaking — and why

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Allocate time and budget to what moves the needle

Connect your marketing efforts directly to customer value

Marketing tools typically show impressions or clicks—not which activities bring valuable customers.

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Know which channels bring high-lifetime-value customers

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Measure how content influences the full funnel

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Double down on campaigns that drive revenue — not just leads

Close more deals by focusing your team on the right opportunities

Use sales data to help you prioritize effectively and use approaches that consistently win.

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Focus on prospects most likely to buy and stay

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Prioritize winnable deals with the highest upside

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Scale the sales motions that reliably close

Proactively grow accounts by understanding customer behavior patterns

Go from reactive to proactive with insights that predict issues and opportunities before they emerge.

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Prevent churn with early warnings, not fire drills

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Spot which accounts are ready to expand — and when

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Understand behaviors that lead to long-term retention

Give everyone instant access to detailed insights

Access deeper insights instantly. No more waiting for reports or technical specialists to answer important questions.

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Get instant answers from dashboards anyone can use

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Automate reporting — no more spreadsheet wrangling

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Drill from top-line metrics to detailed customer views

See where revenue is leaking - and what to do about it

How we uncover insights in just 3 steps

1

Discover

We define the metrics that drive growth and explore where revenue might be stuck.

2

Analyze

We build an automated data system directly in your business and make sure it's trustworthy & reliable.

3

Enable

You get actionable dashboards, a €100k ARR Growth Opportunity Report, and a hands-on workshop to drive action.

Trusted by innovative B2B SaaS companies

Data that pays for itself — fast

Unorganized data → Single source of truth

No insights → Complete commercial overview

After trying different tools for a year without success, Drilldown built us a custom dashboard in just 4 weeks. This new tool helps us track our business clearly, making it easier to reach our goals.
Ruben Niet
CEO, Digital.Audience
What impressed me most about Drilldown was how they turned complex analytics planning into a clear, actionable strategy. They understood our needs quickly, showed us the possibilities through a POC, and delivered a pragmatic roadmap that gives us a strong foundation for growth.
Niels Olivier
CEO, TAGGRS
Drilldown created a dashboard that shows us important business numbers in a way that makes sense, helping us make better decisions. The system has become a key tool in improving how we run our business.
Daniel Luthra
CTO, Bodyguard.io
We were impressed by how Drilldown connected all our different tools into our data warehouse. They created dashboards that show us everything we need to know. Best of all, they built it in a way that lets us manage and expand it ourselves.
Simon Pool
CTO, Rentman
Drilldown helped us organize our data better and build useful dashboards. They're great at explaining complex things simply and finding real solutions to problems. Their clear communication and knowledge made the project a success.
Dylan Struik
Growth Marketeer, Fractional
Drilldown set up a solid data system in BigQuery and created dashboards covering all our key areas - from finance to customer support. Their knowledge of SaaS businesses, especially in tracking recurring revenue and sales, made them stand out. The solution gives us a clear view of our entire business.
Jan Boelen,
CFO, LegionellaDossier
Before Drilldown, we struggled to make sense of our scattered data. They built us multiple dashboards that brings together all our marketing and sales information in one place. Now we can spot trends easily and show clear results to our board.
Frans-willem De Kloet,
CEO, Ecochain
We wanted a simple dashboard to match our simple CRM system, and Drilldown delivered exactly that. The whole process was smooth and pleasant, and the result was spot-on.
Bart Sauer
Founder, Cirqll
Drilldown really gets what makes SaaS businesses tick and approached our project thoughtfully. They built dashboards that look good and show us exactly what we need to know. The end result gives us the deep insights we wanted while being easy to use.
Michiel Vermeulen
CMO, Fractional

We’ve done it for 20+ B2B SaaS teams - you’re next

Guaranteed outcomes. Zero risk

When your data is clean, trusted, and aligned - revenue follows.

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€100 000 opportunity guarantee

We’ll uncover at least €100k in ARR upside - or we keep working until we do.

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8-week delivery, done-for-you

You get insights. We handle the data, dashboards, and complexity.

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Cancel anytime before launch

If it’s not the right fit, you walk away - no strings attached, no pressure.

Goals

We transform your SaaS by putting the right information in front of the right people. This means:

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Higher ARR per employee: your team accomplishes more with less.

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Increased valuation: investors pay premium prices for predictable businesses that run on data.

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Easy access to capital: funding becomes easy when you can show exactly how your company operates and why it works.

The Flawless Template

Find the missing piece your future holds.
Unveil your website in no-time

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Let’s find the opportunities you're missing

We’ll analyze your data, identify leaks, and show where your next €100k ARR could come from - based on 20+ B2B SaaS companies like yours.

Frequent questions

Is this a SaaS or a service?

This is a service where we build a custom data system directly in your business. Every dashboard we develop will stay with you, even when we stop working together. No proprietary systems, no data hostage situations. Your team can take over whenever you want.

Will this require significant time from our team?

We aim to minimize your team's involvement in the technical build process. While some information gathering is necessary for success, we'll keep your time commitment focused through:

- Brief, efficient update calls to share progress and collect feedback
- Proactive, targeted discussions with specific team members only when needed
- Converting insights into actionable, understandable recommendations that drive results

Our goal is to handle the technical aspects while ensuring you remain informed without being overburdened.

How long until we see value?

Unlike traditional data projects that take months, we aim to get your first insights within 4 weeks. However, reality is that some companies have data quality issues that extend timelines beyond initial estimates. That's why we start with a 8-week engagement to build the foundation, deliver initial dashboards and identify the biggest growth opportunities. From there, we can better assess what's needed to complete your system. Most of our successful clients continue working with us after this initial phase to fully realize their data's potential.

What if we don't have the right data yet?

Not a problem - this is actually common. Part of our work includes setting up proper tracking systems and implementing the right collection tools. We'll identify what's missing and help you capture the data you need going forward. We've worked with companies starting from spreadsheets all the way to those with advanced tracking that just needs proper connection. You don't need perfect data to get value.

Can we export to Google Sheets?

Yes, flexibility is built-in. All dashboards and the underlying data can be easily exported to Google Sheets, helping your team to integrate insights into their workflows, perform on the spot analysis, or share findings with others.

What tools do you use?

We build your data system using the Google Cloud Platform - primarily BigQuery, Dataform, and Looker Studio. This approach ensures your system is cost-efficient, scalable and secure.

How do you support us after the build?

We offer ongoing support options to ensure you continuously get maximum value from your data system:

Maintenance: We focus on keeping your data system reliable and accurate day-to-day. This includes monitoring data flows, ensuring dashboards perform correctly, resolving any technical issues promptly, and answering your team's questions on the existing setup. This gives you consistent peace of mind that your insights are trustworthy.

Full-service consultancy: We function as your proactive, flexible data team to continuously maximize your system's value. Beyond standard maintenance, we'll collaborate with you to expand the system's capabilities, conduct deep-dive analyses to uncover new growth opportunities, handle ad-hoc data requests, and actively help your team translate insights into strategic actions.

What if our needs change over time?

Your business will change, and your data needs will too. The systems we set up are flexible and can adapt as you grow. New data sources, changing metrics, different business questions - we evolve with you. Your investment stays valuable rather than becoming obsolete.

What about data security and compliance?

We take this extremely seriously. We follow best security practices and ensure all data handling complies with regulations. Your sensitive data remains protected while becoming more accessible to those who need it. We build with security in mind from day one, not as an afterthought.

Our 12-week collaboration

We work methodically to establish clarity within your data environment. Over 12 weeks, the program typically includes these key components

Centralize Your Data Foundation

Organizing key data sources into a single place while addressing quality and structure.

Define Key Business Metrics

Collaboratively defining and standardizing important SaaS metrics for consistent understanding.

Develop Practical Dashboards

Building tailored dashboards (Looker Studio or your BI tool) that provide clear, role-specific insights.

Provide Strategic Data Analysis

Helping interpret unified data via regular sessions to identify trends, bottlenecks, and actionable opportunities.

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Team Adoption

Guiding your teams to effectively use new insights in their regular workflows through practical support.

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Assess Data Tracking

Reviewing current data capture methods and providing recommendations to address critical gaps.