Digital Audience
How we helped Digital Audience transform their metrics tracking with just Google Sheets and smart automation. This case study shows that effective business intelligence doesn't always need complicated tools - sometimes, the simplest solution is the best one.
The challenge
A Digital Audience came to us with a common problem: they were juggling different types of revenue - subscriptions, one-off projects, and platform usage fees. Keeping track of all these numbers and turning them into useful insights was becoming a real headache. They needed a way to see how their business was really performing, without spending hours crunching numbers in spreadsheets.
How we fixed it
Sometimes the best solutions are the simplest ones. Instead of building a complex system, we created a straightforward Google Sheets template where they could easily input their client data. Behind the scenes, we added automated calculations for all the important SaaS metrics they needed to track.
The beauty of this approach? It just worked. Every day, the numbers would update automatically, showing them exactly how their business was doing across all revenue streams. We made sure they could see both the big picture (how's the overall business doing?) and the details (how are our subscriptions performing separately from platform revenue?).
What's particularly cool is that we didn't need fancy tools or complex systems to make this happen. A well-designed Google Sheet with smart automation did the job perfectly.
What changed
The difference was immediate. Instead of debating about numbers or spending time on calculations, the team could:
Trust their metrics (no more questioning if the numbers were right)
Make faster decisions (all the important data was right there)
Focus on growing their business (instead of managing multiple spreadsheets)
Easily track how different parts of their business were performing
Conclusion
This project showed us something important: sometimes the best solution isn't the most complex one. By focusing on what the team actually needed - reliable, easy-to-understand metrics - we created a solution that made their lives easier and their decision-making better. No fancy tech stack required, just smart, practical tools that get the job done.
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