Drilldown 2.0

Transforming Ecochain’s data management

Ecochain is a prominent B2B SaaS company in the life cycle assessment software market. With over 70 employees, Ecochain offers two main products: a product designed for companies that want to measure their environmental impact on a large scale, and a mid-market product designed for smaller use cases. They were facing significant challenges in managing their data across these two distinct products.

The challenge

Ecochain's data was spread out over multiple systems, which led to disputes over data accuracy. Their team had to manually input data into Google Sheets for their product-led growth (PLG) dashboards. This was not only a time sink but also prone to errors. Their reporting lacked depth and failed to provide missing insights into key performance indicators. On top of that, sales reporting was a burden, requiring manual exports from HubSpot into Power BI with complex, hard-to-edit calculations.

Our approach

Designed and created a centralized data warehouse.
Integrated Fivetran and Mage.ai for seamless data extraction and transformation, with BigQuery for storage and Power BI for advanced analytics and visualization.
Established automated pipelines to streamline data flow, improve reliability, and ensure fresh data. We implemented Slack notifications for real-time monitoring and quick issue resolution.
Developed connectors to pull data from various sources like Stripe and Mixpanel.
Built multifunctional dashboards providing daily operational insights for both enterprise and mid-market segments, facilitating informed decision-making across departments.

The results

Our overhaul of Ecochain’s data systems led to the following improvements:

New dashboards that offer daily insights into trial journeys, sales performance, customer success metrics, partner sales, and the complete marketing and sales funnel. This has greatly enhanced strategic decision-making.

Automating and integrating data processes eliminated the need for manual data handling. This freed up a significant amount of time for the team, allowing them to focus on high-value strategic initiatives instead of routine data management.

Identifying and fixing errors in the existing data processes resulted in more reliable and trustworthy data.

Data is now easily accessible by Ecochain employees. We also trained an enthusiastic employee who wanted to specialize in data analytics, helping him to continuously improve the dashboards.

Conclusion

Ecochain has now improved its operational efficiency and strategic agility with a clear and more accessible dashboards. The insights from the new dashboards empower quick and informed decision-making to drive better business outcomes. Ecochain now benefits from a robust data system that supports its dual-product strategy. If your company faces a similar challenge, our tailored data solutions can provide the clarity and efficiency you need.

Transforming Ecochain’s data management

The challenge

Our approach

The results

Conclusion

From complex data to valuable insights for LegionellaDossier

Teaming up with the CTO and rebuilding the data warehouse